Job Description

Responsibilities:

- Assist in executing CRM campaigns across multiple channels, including Email, WhatsApp, Push Notifications, In-App Messages, and Social Media.
- Support the planning and deployment of marketing campaigns, such as promotional events, sales campaigns, Gift With Purchase (GWP) programs, and member acquisition initiatives.
- Help create audience segmentation and customer targeting lists to improve campaign effectiveness and engagement.
- Monitor campaign performance by tracking key metrics such as open rates, click-through rates (CTR), conversions, and customer engagement.
- Assist in preparing campaign materials, including campaign briefs
- Conduct quality assurance (QA) testing for CRM campaigns and customer journeys across online and offline touchpoints.
- Help maintain CRM databases and ensure customer data accuracy and segmentation quality.

Requirements:

- Currently pursuing or recently completed a Bachelor\'s degree in Marketing, Business, Management, Communications, or related fields.
- Strong interest in CRM, Customer Marketing, Digital Marketing, and Customer Engagement.
- Familiarity with Microsoft Excel/Google Sheets for data analysis and reporting.
- Strong analytical, organizational, and communication skills.
- Detail-oriented with the ability to manage multiple tasks in a fast-paced environment.